Who Cares About the Anglican Communion?

I read Virtuosity, the website run by David Virtue. I encourage everyone interested in contemporary events and Anglicanism to read it and support it. Many of his articles lately have to do with the future of the Anglican Communion and whether or not it will hold together. One listed today reads something like, "AMiA Bishop Says Communion Can Survive." My feeling, though, is who cares if it survives? Do we value a corporate "brand" more than orthodoxy? Do conservatives anglo-catholics, such as in FiFNa or some of the continuing bodies, really want to be in communion with provinces that ordain women, and are otherwise pervaded with liberalism and apathy - such as the CofE? I don't really care, to be honest. It would be different if the ABC was a "pope" of sorts, but he is not. I don't see any value in being in communion with him, or with anyone else in communion with him. What I value is the Jesus Christ - and orthodoxy, mission, sacraments, and maintaining the apostolic tradition. These things just are not important to many people in the "official" Anglican Communion, so why try to be in communion with them, when it would just be a false "communio" anyway?